Checkout Optimization: 5 Ways to Minimize Form Fields in Checkout
This article is copied from: https://baymard.com/blog/checkout-flow-average-form-fields KEY TAKEAWAYS The length of checkout in steps has less of an impact on overall checkout performance compared to the total number of form fields users must contend with The average checkout flow today is 5.2 steps long and has 11.8 form fields But getting down to 8 total […]
6 Ways to Improve the Relevance of Cross-Sells in the Cart (52% of Desktop Sites Don’t Do Enough)
This article is copied from: https://baymard.com/blog/product-recommendations-cart Presenting cross-sells in the cart, or right after a product has been added to the cart, can enhance and streamline the user’s shopping experience. Recommending products at this point in the purchase process can also increase the average order value by bringing additional items of interest to users’ attention. However, the usefulness of cross-sells is […]
