Checkout Optimization: 5 Ways to Minimize Form Fields in Checkout

This article is copied from: KEY TAKEAWAYS The length of checkout in steps has less of an impact on overall checkout performance compared to the total number of form fields users must contend with The average checkout flow today is 5.2 steps long and has 11.8 form fields But getting down to 8 total […]

6 Ways to Improve the Relevance of Cross-Sells in the Cart (52% of Desktop Sites Don’t Do Enough)

This article is copied from: Presenting cross-sells in the cart, or right after a product has been added to the cart, can enhance and streamline the user’s shopping experience. Recommending products at this point in the purchase process can also increase the average order value by bringing additional items of interest to users’ attention. However, the usefulness of cross-sells is […]

Always Use “Buttons” for Size Selection (28% of Desktop Sites Don’t)

This article is copied from: Size is one of the most common variations for users to select before purchasing a wide variety of different product types, from apparel to beauty to hardware; all of the sites in our e-commerce UX benchmark of the top-93 e-commerce sites have different size options for at least some of their products. During […]

E-Commerce Navigation UX and Common Pitfalls & Best Practices

This article is copied from: KEY TAKEAWAYS Our UX benchmark of 73 large e-commerce websites shows that “Category Navigation” performs decent overall However, there’s significant room for improvements — particularly within the topic of “Category Taxonomy” This article will cover 13 commonly observed e-commerce navigation UX issues, and show the “navigation best practices” we’ve […]

Mobile UX Trends: The Current State of Mobile UX (18 Common Pitfalls & Best Practices)

Our 2+ year Mobile UX Study reveals that, since our first Mobile Study in 2013, the mobile user experience has generally improved for users. Yet that isn’t to say that the mobile sites overall perform well for users. Testing also revealed both high-level issues users face, as well as more granular issues — all of which can, singly or […]

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