Only a few things in life are constant: death, taxes, and strangers asking – so what you do – within a minute of a handshake. As a professional UX designer, I’ve had a lot of practice in these past years trying to find my answer.
Here’s what I got so far:
This unending process requires keeping UX present before, during, and after the design is finished. It’s often challenging to act while having the user in mind—influences such as the bottom line and due dates often affect the mode of thinking.
To keep your product on the right track, I’ve set up a summary of 5 UX principles I exploit to guide my own design process. Understanding how to make UX choices and the reason for making such decisions will go a long way in explaining things to others in the system, which also goes a long way in converting the said UX decisions into the finishing product.
An excellent design is easy to digest—the brain shouldn’t have to expend a whole lot of energy to figure out what it’s at. With a little luck, people will just understand it without needing a lot of explanations.
Another good example of an excellent design is the new user guide. It is often presented as staggered tips which a person can process and understand, one after the other. However, hitting a brand-new user with many instructions, extracted from the context of the product. No one is comfortable with a confusing surprise.
Good design is direct. Besides understanding the words in your value correctly, you surely need the user to understand the real value. Being shady or unclear about your product isn’t going to get you a lot of buyers.
This may sound tacky, but the best plan is to follow just the necessary Rule. Make things to them as clear as you would want it to be to you. You know what you’d demand out of the products you select to use, so don’t build something less.
A Good design is accountable. Before requiring someone to complete an action, try to help them understand why the task is important. Being genuine and clear in explanations grows trust at each level, leading to easier conversions all the way down the funnel.
To create a growing invisible experience, remove doubts. As decisions need less and fewer resources, making use of the product becomes easier and increasingly enjoyable.
Groundbreaking designs are awesome, but a design that converts is better. Flash plugins and New frameworks might look beautiful, but if you have nobody clicking the “buy” buttons, there is a problem.
There’s a reason for Platform guidelines. Although it might seem that making your product look exactly the same from platform to platform is the real purpose, be careful while paying respect to the sticky details of every OS. The use of familiar icons and presentational styles is a great way for it to look native, even if you aren’t.
It is said that one idea is not good enough anymore. Execution is what wins the war. The more executions the team makes, the less the user has to. The more delighted the user will be with your solution, depends on how much simplicity, you can bring to solve a complex problem.
Take the user’s side
Manufacturing a thoughtful product with a clear conscience shows how much you care, and it also makes choices very comfortable, and this leads to a better overall experience. And that’s vital, because 68% of users give up, did so because it appears that you don’t care about them (which we know is not all that true!).